Hoofddorp, Netherlands
Internship Explorer
Internship Explorer
The digital world is changing and to be better able to create meaningful relationships with our consumers, CRM has been rebranded to DDX: Data Driven Experiences. With three key focus pillars: recruitment, engagement and retention, you will be responsible for leveraging our CRM data to provide relevant content to our consumers at the right time across the digital touchpoints. As a Digital & CRM intern you will work within the L’Oréal Digital team, with close connections to the L’Oréal brand teams. Key responsibilities include: * Manage CRM campaigns: execute CRM campaigns for the L’Oreal Dermatological & Luxe divisions based on the CRM calendar * Grow our consumer database: support new recruitment initiatives * Drive consumer loyalty: support with the creation of and execution of engagement and retention strategies * Analyze consumer data & campaigns: obtain insightful findings to enhance our consumer understanding for future initiatives * Coordinate with stakeholders: ensure all CRM activations are managed on time and in alignment with key stakeholders * Initiate Test & learns: determine new A/B testing strategies for CRM campaigns & initiate new opportunities to recruit, engage and retain
