ROTTERDAM, Netherlands
Internship Explorer
Internship Explorer
Are you a student dreaming of meaningful and purposeful business experiences? Come to make a difference as a Strategic Brand intern at P&G, the company that invented the concept of Brand Management! Come and live a P&G business experience and learn to become the leader of the future! Doing an internship at P&G is the way to get to know the company and for the company to get to know you, meaning that a lot of time will be invested in your development. You will be offered a position in a multi-functional commercial team - organized around the iconic brands that we sell in Europe (Pampers, Gillette, Oral-B, Always, Head & Shoulders, Ariel, Dreft etc.) - consisting of managers with different functional expertise backgrounds (Brand Management – to which you will report, Sales, Finance, Product Supply, Advertising, and Media agencies). YOUR CONTRIBUTION TO P&G’S SUCCESS: * You will co-lead a new launch or evaluate the current strategies of a brand or product; * You will lead monthly market & brand analysis deep-dives, crunch data, and gather the input of a multi-functional team to elevate key findings and recommend actions to improve the business results; * You will work on the design & execution of brand campaigns, both in retail and e-commerce (media, digital, CRM, displays, PR); * You will lead campaigns briefs (regional campaign localization or local campaign build-up) & follow up on execution with your agency partners; * You will co-develop deployment presentations of our upcoming product launches; * You will organize internal events; * Your overall mission will be to grow the category value and the market share of the brand you will be working on, by touching and convincing more consumers to opt for your brand, suggesting strategic choices in terms of overall brand strategy, trial, media & communication plans, and driving it perfectly.
