Basildon, United Kingdom
Internship Explorer
Internship Explorer
The Parts & Services Digital Marketing Intern is responsible to support the AG Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNHi Parts for UK & ROI markets. The successful individual will support management of a parts portfolio across a range of products covered by two agricultural brands (Case IH and New Holland). The Digital Marketing Intern will primarily be supporting the growth and development of two key channels, Digital Marketing & Sell Out. Sell Out * Working with the field Sell out specialist, build and deliver the quarterly campaigns, digital campaigns, loyalty programs, channel animation and product communication strategy by channel (Sell-out). * Support the communication team to maintain any platform and existing tools providing product information to customers and ultimately end-customers to promote and raise brand and product awareness. * Manage the creation and deployment of the weekly and monthly newsletters. * Creation of sell out KPI reports and power point presentations for both internal and external meetings. * Assist with the delivery of sell out events at dealership location, attendance at the location may be required. Ecommerce * Supervise day to day channel activities, via power Bi dashboard reporting. Support the dealer network in use of the platform and daily management of product/channel queries from the market. * Own and work on the Ecommerce newsletter working with the sell-out specialist to ensure all is accurately put together and sent to the dealer network. * Support the sell-out specialist and PSMs with what they require for dealer open days - to organise where applicable an Ecommerce stand at dealer open days. * Support the sell out specialist and PSMs to ensure that retail orders placed through the MyCNHStore are processed efficiently and on time. Digital Media * Working with the Marketing Specialists in the team and external agency to project manage the delivery of all assets required for agreed quarterly paid for digital media campaign. * Working closely with the agency and marketing specialist understand the performance of the digital media activity and adapt campaigns accordingly. * Facilitate the gathering of the content needed for paid for campaigns such as case study materials, video testimonials, how to use guides.
