






As a working student in Digital Campaigning, you will dive directly into the exciting world of digital multi‑partner campaigns at PAYBACK. You will work hand in hand with experienced Campaign Managers and gain valuable insights into our campaigns. Your tasks are diverse and give you the opportunity to actively contribute: * You will actively support our team in the conception and implementation of exciting digital multichannel marketing campaigns for our diverse online shopping partners * You will help prepare and execute target‑group‑specific customer communication across central PAYBACK channels such as the app feed, newsletter, mobile push, web, and social media * You will play an active role in designing and coordinating performance‑oriented marketing materials and advertising assets, working closely with internal stakeholders (e.g., Sales, Offer Management) and external partners * You will support us in collecting and conducting initial analyses of campaign KPIs and help identify first optimization opportunities to increase performance * You will gain deep insights into our campaign tools and processes and gradually take on your own independent tasks in daily operations