Reading, United Kingdom
Internship Explorer
Internship Explorer
In marketing you could find yourself launching a new product or creating a multimedia campaign for a world famous brand. You could uncover invaluable insights by looking at things from our customers’ point of view or develop creative new ways to help patients, consumers and medical professionals everywhere. As a marketing placement student you will enjoy a dynamic role in a fast paced, creative environment. Brand Marketing Placement: You will work in one of our brand teams which include iconic household names such as LISTERINE®, JOHNSON’S®, CALPOL® and NEUTROGENA®. This is a fast-paced working environment where you will have the opportunity to lead and take ownership of team projects, developing your project management skills and gaining valuable experience. It is a varied role and you may find yourself creating digital content, managing social media campaigns, running PR activity, launching websites or leading internal events. You will analyse market and sales data to understand the performance of your brand and the category, and to uncover key insights which can be turned into action. You will manage the brand budget and liaise with finance and suppliers to rectify any issues with invoicing. You will also have the opportunity to collaborate with various functions such as sales, shopper marketing and finance, as well as our agency partners, to ensure campaigns are well executed and delivered on time. As part of the regional Total Brand Experience Team, your focus will be on enabling profound brand experiences across our portfolio of digital properties in EMEA. You will be involved in managing digital surgeries for our marketers to drive knowledge and expertise; partnering with IT and brands to find ways of maximizing user experiences across our sites; delving into analytics to derive how we could be improving our sites performance and engagement; or piloting new tools and technologies to engage better with our consumers. Responsibilities * Coordination of online activity such as digital content across websites, mobile sites and social media * Analysis of market research and sales data * Copy writing and advert design * Running PR activity and supporting key events * Procurement excellence and copy approval * Monitor industry press releases and market research * Support all internal communication strategies including video production and literature design * Support ad hoc projects around activities such as Corporate Social Responsibility
