Paris, France
Internship Explorer
Internship Explorer
Greenly is looking for a dynamic and creative Social Media & Content Growth Intern to join our Brand Marketing team! This is your opportunity to step up our digital game, differentiating our brand through high-level sustainability expertise and a relentless focus on lead generation. 🚀 THE CHALLENGE: Creativity Meets Conversion Your mission is to blend high-level sustainability expertise with cutting-edge digital creativity to generate real business leads. 🎨 Content Creativity & Creation Focus: The "Thumb-Stopping" visuals and high-level storytelling. Master the frontier between Expertise (driving trust and conversion) and Accessibility (driving B2C-style volume and reach). Maintain a permanent "digital watch" to identify what’s working elsewhere and adapt those codes for climate tech. You will propose a weekly series of fresh, innovative content formats to keep our feed dynamic and avoid the "corporate train-train." Oversee and create native content for Greenly’s LinkedIn and LEAF Media’s multi-channel presence (LinkedIn, Instagram, TikTok). Design bold infographics, motion content, and visuals that break the "sea of corporate sameness" and "green clichés." Deep dive into complex climate concepts (SBTi, CSRD, LCA, Green IT) and simplify them into actionable narratives and high-value assets like small white papers and one-pagers. Execute original social media campaigns designed to maximize brand awareness and engagement. 📣 Employee Advocacy & Community Management Focus: Humanizing the brand and managing the conversation. Support Greenly employees in becoming "climate influencers" by ghostwriting and curating high-impact insights for their personal LinkedIn profiles. Empower the internal team to share content that expands the brand's reach beyond official corporate channels. Manage the LinkedIn community by approving posts and sparking discussions that position Greenly as an authority. Actively respond to followers, comments, and mentions in a timely, expert manner to maintain brand reputation. 📈 Growth & Lead Generation Strategy Focus: Turning engagement into revenue and pipeline. Deploy advanced growth tactics including Intercom campaigns and PhantomBuster to streamline lead acquisition. Leverage our founders’ accounts to proactively identify and secure at least 5 new leads per week. Develop specific strategies to improve LinkedIn conversion rates and turn "likes" into "leads." Ensure every post contributes to the sales pipeline by tracking how engagement translates into demo requests and sign-ups. Coordinate with Brand and Content teams to align social strategy with broader company-wide messaging and marketing campaigns. 📊 Performance Tracking Focus: Data-driven insights and reporting. Use HubSpot dashboards to track and analyze the success of specific social media campaigns. Monitor and report on social media analytics to identify what resonates with different personas. Evaluate the effectiveness of "Content Innovation" vs. "Lead Gen" efforts to ensure the perfect blend of creativity and conversion.
