Brussels, Belgium
Internship Explorer
Internship Explorer
Are you a student and dreaming of substantial and purposeful business experience? Do you want to be in the driving seat and have a true impact on consumers and the society around? Then, come to make a difference as a Brand intern at P&G, the company who invented the concept of Brand Management! You will be offered a position in a multi-functional business team - organized around the iconic brands that we sell in Europe (Pampers, Gillette, Oral-B, Always, Head&Shoulders, Ariel, Dreft etc.) - consisting of managers with different functional expertise and background (Brand Management – to which you will report, Sales, Finance, Product Supply, Advertising and Media agencies). YOUR CONTRIBUTION TO P&G’S SUCCESS: You will co-lead a new launch or evaluate the current strategies of a brand or product; You will lead monthly market & brand analysis deep-dives, crunch data and gather input of multi-functional team to elevate key findings and recommend corrective actions for a specific category/initiative; You will work on the design & execution of brand campaigns, both instore and online (media, digital, CRM, displays, PR); You will lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution; You will co-develop deployment presentations of our upcoming initiatives; You will organize internal events; Your mission will be to grow the category value and within it the share of the brand you will be working on, by touching and convincing more consumers to opt for your brand, suggesting strategic choices in terms of overall brand strategy, trial, media & communication plans, and driving it perfectly.
