NEUILLY SUR SEINE, France
Internship Explorer
Internship Explorer
We are seeking an intern to support the social media and communications efforts in the EMEA (Europe, Middle East, Africa, India) region for Estee Lauder brand. This role is crucial in amplifying our brand's presence and engagement across various social media platforms and communication channels, with a focus on TikTok acceleration & agency partnerships. The intern will contribute to improve brand awareness and desirability by optimizing the consumer journey focusing on social media and earned media channels (influence, PR-EPR and events). Key Responsibilities: Go-To-Market Campaign: contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets; Social Agency Partnership & TikTok Acceleration: support the development and execution of social piece for brand campaigns and activations in partnership with regional social agencies; contribute to TikTok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring. Competitor Review & Social Performance Monitoring/Reporting: keep an eye for competitors; DATA person in the consumer marketing team - track and analyze social media performance metrics, with a specific focus on TikTok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization. Communications: support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate the process of communication in between Global (based in New York) – EMEA headquarter (Paris) – Local Markets (affiliates); contribute to internal communications by sharing out brand information within the company & organizing employee events Main Tasks: Go-To-Market Campaign: Support on consumer insight data collection & analysis; Contribute with creative ideas during brainstorming sessions; support to build social media strategy in the GTM deck; adapt/ optimize Global GTM deck to be more EMEA relevant Social Agency Partnership & TikTok Acceleration: Collaborate with social agency partners in daily operations, including creator brief creation, product seeding, creator content validation, creator content results monitoring; Conduct TikTok newsletter to inform team on the most trendy topics in social Competitor Reviews & Social Performance Monitoring/ Reporting: Conduct competitor reviews & analysis reports; Track & Analyze social media performance metrics for brand campaigns (tools: Tagger, Dush Hudson, Google Trend) and build campaign post-mortem reports with key takeaways. Communications: Support on communication pillars guideline building & cascading (press, events); Conduct weekly 360 consumer marketing newsletters to facilitate the communication between Global-EMEA-Markets; Work closely with internal communication team and organize employee event (if needed)
