



+ Assist in the planning, execution, and analysis of CRM campaigns, including email marketing, in-app notifications, and other touchpoints. + Collaborate with the team to segment customer databases and create personalized content tailored to specific audience groups. + Work closely with design, content, and product teams to align messaging across all channels. + Help maintain and update the CRM database, ensuring accuracy and consistency. + Monitor and report on key metrics such as open rates, click-through rates, and conversion rates to measure campaign effectiveness. + Assist in building and optimizing marketing automation workflows. + Propose ideas for improving customer journeys based on data insights. + Run A/B tests to identify the most effective messaging, layouts, and strategies for campaigns. + Conduct market and customer behavior research to understand engagement trends.