MADRID, Spain
Internship Explorer
Internship Explorer
You are a student looking for a meaningful internship? Come and live a P&G business experience as a Brand Management Intern! 💪 Did you know P&G invented the concept of brands and brand management? Over the years, we have remained consistently on the cutting edge of marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world’s best marketing pros and business leaders started at P&G. Our brand management philosophy can be summed up in a simple concept: “Consumer is boss”, and we believe we have 3 moments to win with consumers’ preference: * when they browse for your product on the internet, * when they choose to buy our product in the store and * when they use it at home. These are what we call the ‘3 moments of truth’. The first two moments is what we focus on when we market products. Your contribution to P&G’s success 📈: You will be offered a position in a multi-functional Brand team- organized around the brands that we sell in France (Ariel, , Gillette, OralB, , Head&Shoulders, Pantene…) These are some examples of missions that you could do: * Co-leading a new launch or evaluating the current strategies of a brand or product. * Leading monthly market & brand analysis, capture input of multi-functional team to recommend corrective actions for a specific category/initiative * Working on the design & execution of brand campaigns (media, digital, CRM, instore, PR). Lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution * Co-leading the digital marketing on your brand (visibility, content, local partnerships, eComm etc). * Co-developing Market and Initiative Review, coordinating an internal event.
