Paris, France
Internship Explorer
Internship Explorer
Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Direct Marketing Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools to recruit new clients and upgrade the existing ones. MISSIONS * Collaborate with regional Client Engagement teams to drive client retention at a global level * Support the Direct Marketing, make sure it is in line with Balenciaga DNA * Monitor Direct Marketing, Lifecycle and Clienteling activities to ensure client satisfaction and engagement DIRECT MARKETING RESPONSIBILITIES Interacting constantly with Merchandising, Digital, Image, Ecommerce and Product departments, in order to: * Support the definition, update and sending of the Direct Marketing channels calendar * Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level. * Define relevant client targets in line with the criteria shared by HQ or target files provided by regions * Weekly and monthly monitor the impact of direct marketing campaigns in terms of client engagement and sales * Support benchmarking activities on a monthly basis CLIENTELING RESPONSIBILITIES * Handle one to one Clienteling task requests: prepare briefs, collect translations, liaise with the agency and regions to coordinate task delivery * Help in developing retail marketing tools to support sales associates, including product catalogs and digital store invitation * Upload assets and templates on the Clienteling app LIFECYCLE PROGRAMS RESPONSIBILITIES * Update existing lifecycle programs with the latest content * Coordinate asset requests and delivery with Image department * Ensure the flawless execution of client journeys
