Chester, United Kingdom
Internship Explorer
Internship Explorer
Are you ready to plan best in class, marketing leading communications across our iconic portfolio of brands - Lloyds, Halifax, Bank of Scotland and Scottish Widows? As an Assistant Manager in Homes Full Funnel, you’ll Support the management and execution of the Customer Lifecycle Management marketing plan for the Homes business area across deepening and retention for key customer segments. Support and drive implementation, innovation, and own the results. Key Responsibilities: * Support the implementation of the deepening and retention phases of the Homes CLM plan by working in active partnership with Accelerator teams to deliver change activity aligned to the wider Full Funnel plan. * Help create & maintain up to date reporting for all Homes Retention marketing activity. Where appropriate, build new reports using Excel & Adobe Analytics. Analyse weekly results & present key findings to internal BMX & Product stakeholders. * Work in agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges. * Support the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work. * Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data & technology * Maintain high standards of execution across all campaign work to ensure we deliver against target outcomes. * Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
