Remote, Italy
Internship Explorer
Internship Explorer
As the Amazon EU Retail Media Specialist Intern at Stanley Black & Decker, you’ll be part of the EMEA-ANZ eCommerce team located across the region. You’ll support our Retail Media Manager in executing advertising campaigns to drive sales and increase brand visibility on Amazon’s retail platform. You will work closely with internal teams and external partners to optimize advertising, oversee campaign planning and execution and analyze campaign performance. This role requires an understanding of the ecommerce advertising ecosystem, analytical skills, and the ability to thrive in a fast-paced environment. What You’ll Do You'll support the conversion effort by: · Assisting the Retail Manager in managing relationships with the media agency and Amazon Ads. · Helping to implement the advertising plan (paid media strategy execution) across Europe to promote our products and brands on Amazon’s retail platform. · Collaborating with eTrade Marketing Managers to ensure the European media plan is effectively implemented in local markets, bringing our products and offers to life. · Monitoring the main Sponsored Ads and DSP campaigns Key Performance Metrics. · Conducting keyword research and audience analysis to help optimize campaign targeting. · Providing regular reports and insights to stakeholders, highlighting key trends, successes, and opportunities for optimization.
