Paris, France
Internship Explorer
Internship Explorer
Your mission will be to participate in the analysis and reporting of luxury market and consumer trends for the various Maisons. Role: The Department provides an excellent opportunity to develop a strong understanding of the luxury consumers (perceptions, attitudes and expectations) as well as a broader strategic skill set required to work in marketing (project management, quantitative and qualitative market research, performance analysis and reporting). The Marketing Analyst Consumer Insight Intern will contribute to the following missions: * Assisting the Market Analyst in the creation of in-depth reports on specific topics relating to the industry for Group and Maison top management. E.g., marketing performance barometers, customer experience evaluation, image studies, advertising campaign tracking etc. * Participating in the analyses of quantitative data and verbatims to come up with relevant consumer insights. * Controlling and ensuring the quality of the qualitative and quantitative data provided by our external agencies. * Monitoring the latest trends about luxury consumers and marketing activations. * Contributing to the creation of an internal newsletter distributed to over 3,000 employees. * Assisting the Market Analyst on transversal topics using various research methodologies: social listening, desk research etc.
