Genève, Switzerland
Internship Explorer
Internship Explorer
As a Fashion Marketing Intern, you will play a key role in supporting marketing activities, animating client strategy and organizing events for the Swiss boutiques. You will help reinforce the client experience and ensure the excellence of CHANEL’s image in Switzerland. Your Missions Client Intelligence & Engagement * Assist in collecting, analyzing, and sharing client data (KPIs, CRM, reporting) to identify development and personalization opportunities. * Consolidate and distribute client lists (new, top, prospects) to support boutique activation. * Support the definition and follow-up of clienteling objectives and help implement actions with retail teams. * Participate in the creation or update of training materials and support users in adopting digital clienteling tools. * Provide simple recommendations to improve client engagement based on analysis and feedback. Client Communication & Engagement * Consolidate communication needs for each collection (physical and digital tools). * Coordinate and analyze client communication campaigns (1-to-1, 1-to-many), share results and recommendations. * Support the roll-out of gifting strategies and in-boutique services. * Participate in coordinating Mystery Shopping waves. * Update online boutique pages. Events & Client Experience * Support implementation of the client activation calendar and events organization (cocktails, boutique experiences, collection launches). * Contribute to event logistics: invitations, gifting, suppliers coordination, communication assets, post-event follow-up. * Consolidate feedback and conduct competitive monitoring.
