Barcelona, Spain
Internship Explorer
Internship Explorer
You will be responsible for improving the ranking of our pages to drive organic traffic towards Papernest's French websites by leveraging the following strategies: * Digital Project Management : Manage the optimisation of our platforms in collaboration with our project managers, copy writers, developers, and designers ; * Outreach & Relationship Building: Design and execute personalised outreach campaigns to journalists, bloggers and content creators to maximise media coverage and backlinks * Digital PR: Driving brand growth through data-driven PR by creating own studies and securing coverage in top-tier media outlets to boost online visibility ; * Web Analytics : Monitor and analyse the performance of various campaigns, leveraging insights for continuous improvement ; * Media & Influencer Research: Build and maintain high-quality media and publisher databases using scraping and enrichment tools to support PR and link-building campaigns * SEO & PR Experimentation: Test innovative SEO and Digital PR initiatives to improve visibility and organic growth. * R&D: Explore new tools, technologies and methodologies in SEO and Digital PR to identify scalable growth opportunities. * Content Marketing : Create optimised content (articles, surveys, videos, guides, tools, etc.) to foster interaction with other websites, including press platforms.
