Lyon, France
Internship Explorer
Internship Explorer
Within our EMEA headquarters, you will join the Marketing team in charge of the IP ‘The Blood of Dawnwalker’. Under the supervision of the Global Brand Manager, you will help overview and execute assets and plans to expand brand awareness, support brand direction and marketing strategies across worldwide territories.You will help tracking the marketing key beat roadmap, promotional assets, communication tools and provide general support to local and regional marketing teams, as well as collaborate with and provide reporting to different internal and external stakeholders, such as Brand, Production, Development Teams, Marketing support teams, etc.You will participate in the following missions:Strategy definition and implementationSupport implementation of the brand’s marketing strategy across worldwide territories, supporting regional and local offices to strengthen the brand in all territoriesAlign with external partners for asset management.Work hand-in-hand with marketing support teams to integrate their expertise within the overall strategyAssist the overall communication strategy through data-backed analysisProject follow- up and team coordinationEnsure optimal project coordination and brand awareness by working effectively with our internal experts and external stakeholdersContribute to the creation and management of internal coordination tools to meet marketing & communication milestonesMarketing & Communication milestonesCollaborate with internal regional teams & external partners to execute all aspects of the marketing plan and maximize the brand awareness and salesContribute to tracking and sharing KPIs with all relevant stakeholdersSupport and promotionBecome a brand champion and guardian including asset approval from local territories and departmentsSupport the team in presenting the project at different phases of its life cycle to various audiencesDevelop and adapt creative assets in cooperation with the developers and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.Work with the ‘Connect with fans’ team to define the social, community, PR, support and Event strategyLiaise with the Go-to-Market department to ensure a proper execution of the marketing planDevelop and maintain working knowledge on the videogame market, its emerging marketing trends and opportunities, and global entertainment market
