Milan, Italy
Internship Explorer
Internship Explorer
As a Trade Marketing/Category Planning Intern you will... Be responsible for implementing Brand’s strategy & key commercial programs, working in close relation with Sales & Marketing teams. Be the key contact for both teams proving solid insights & feedback on commercial strategy implementation, with focus on assortment and promotion. Be working on iconic brands such as Philadelphia and Sottilette or Milka and Toblerone Assess brands performance according to key programs and customers role Monitor implementation of promotional guidelines and promo-efficacy Define listing strategy for new products and track distribution development on key customers Support the launch of new products in the market, tracking distribution development on key customers (vs Define listing strategy for new products and track distribution development on key customers) Define quarterly priorities and align Sales teams accordingly Be involved both in Retail Channel and Instant Consumption strategies
